CHAPTER 11Performing a Stand Out Social Marketing Audit
There are a lot of concepts and ideas presented in the previous chapters that you likely want to run out and implement immediately. Before you close the book, take the extra time and perform an audit on your current social marketing program. An audit will give you a concrete idea of where you are right now, so you can understand what needs to be improved.
AUDITING YOUR SOCIAL MARKETING
Companies of all sizes are scrutinizing their social marketing efforts to improve the return on their investment. Conducting objective social marketing assessments enables brands to stay focused, nimble, and relevant as they continue to move forward. Such audits also help savvy marketing teams identify areas ...
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