Notes
CHAPTER 1
1. From Wikipedia, http://en.wikipedia.org/wiki/Product_ differentiation.
2. Mutyala, Sridhar, “Positioning and the Principle of Minimum Differentiation,” Eight Leaves Blog January 12, 2011. http://www.eightleavesmedia.com/2011/01/positioning-and-the-principle-of-minimum-differentiation/.
3. Heine, Christopher, “Levi’s ‘Likes’ Facebook a Whole Lot, Launches ‘Friends Store’ on Jeans Site,” ClickZ.com, April 28, 2010. http://www.clickz.com/clickz/news/1710543/levis-likes-facebook-whole-lot-launches-friends-store-jeans-site.
4. Source: Owyang, Jeremiah “List of Social Media Management Systems,” Web-Strategist.com, March 19, 2010. http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-systems-smms/.
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