The 9:6:3 Guide to Brand Growth
Chapter Overview
Branding means different things to different folks and is made up of many moving parts. Ultimately, the talk and thinking around branding will lead to a focus on brand leadership, and the principles, truths, and challenges that influence the achievement of brand growth. This chapter defines, details, and describes key considerations here and recommends to the reader governing guidelines for the journey to brand success.
The Principles, Truths, and Challenges of Brand Leadership
There is so much talk in business circles about brands and branding, and invariably, this takes place in the context of discussions about market trends, customer demands, and commercial competitiveness. The subject ...
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