Book descriptionStand Out! is a book about branding and its evolution, practice, and power in today’s digital age.
It presents the “why-do” and the “how-to” along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone in¬terested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful “word wizard” glossary at the end of each chapter explaining business terms and expressions used.
This book democratizes branding: It makes branding—its history, theory, and practice—easily accessible and actionable. Stand Out! replaces the mystique of brand strategy with the magic of brand transfor¬mation….it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now!
Table of contents
- Cover Page
- Halftitle Page
- Title Page
- Copyright Page
- Chapter 1 The Origin and Nature of Branding
- Chapter 2 What Are You Thinking?
Chapter 3 Building Brilliant Brands
- The How-To from the Get-Go
- Tools of the Trade—Research and Insights
- Tools of the Trade—Creativity and Innovation
- Building a Brilliant Brand Book
- Building a Brilliant Website
- Chapter 4 Branding in the World We Live in
- Chapter 5 A Final Thought: The Beauty of Branding
- Word Wizard: Grand Summary
- About the Author
- Title: Stand Out!
- Release date: September 2020
- Publisher(s): Business Expert Press
- ISBN: 9781951527532
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