Word Wizard: Grand Summary
|
Expression |
Explanation |
|
Asset value |
The understanding of brands as being business assets with their quantifiable monetary value for inclusion on the company balance sheet |
|
Attributes |
Key characteristics, features, or qualities |
|
B2B |
Business-to-business |
|
B2C |
Business-to-consumer |
|
Blue-sky thinking |
Fresh unconventional thinking that welcomes and generates free-flowing and diverse ideas on prospective opportunities, solutions, and strategies to set new innovative approaches and market benchmarks |
|
Brand |
Uniqueness you know, want, and trust |
|
Brand advocacy |
Commitment and loyalty toward the brand |
|
Brand architecture |
The strategy, structure, and nature of the relationship across ... |
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