CHAPTER THREE

Capitalism in Color

What doesn't get measured … needs to be

If we know money doesn't buy happiness, why are we optimizing for money?

—Adam D. I. Kramer, creator of the Facebook Gross National Happiness index

On May 25, 2010, one Lilybeth Cope chose to update her Facebook status with the following pronouncement:

Lilybeth Cope is going to enjoy this life NO MATTER WHAT! ordinary days are the best, they go fast and they never repeat themselves … so find the silver lining and keep up.

In posting to her friends on Facebook, Lilybeth was, of course, doing what millions of people do every day—letting her network know how she was feeling. Apparently she was having a perfectly ordinary day, and she was OK with that.

She wasn't alone. ...

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