Standing on the Sun: How the Explosion of Capitalism Abroad Will Change Business Everywhere

CHAPTER FOUR

Embracing Externalities

How corporations will adapt to new forms of feedback

The government can require warnings which are straightforward and essentially uncontroversial, but they can't require a cigarette pack to serve as a mini-billboard for the government's antismoking campaign.

—Floyd Abrams, a lawyer for Lorillard Tobacco Company, regarding a federal lawsuit challenging the constitutionality of tobacco regulations

It was just after dusk on a warm night in Bangkok when the first in a mile-long flotilla of resplendent, dragon-headed boats made its way down the Chao Phraya River and past a party of fifty-two guests. Then, conversations that had been animated fell still as an ethereal noise reached the shore and gradually resolved ...