When you bought this book, you will have realised from the cover that the main thrust is to show how you can start a business on a budget. I know it is possible, as I have done it and seen thousands more do the same.
When I was approached to write this book, I wanted to do so as I am a big believer in:
- starting a business while ‘working 5 to 9’, i.e. holding onto the day job/studies/childcare and building the business at nights and weekends
- starting a business on a budget – by accessing as much as you can for free and embracing technology
- making sales as fast as you can – to build cashflow and confidence
- growing the business through income as opposed to borrowings.
The reason I believe in these principles is because, ...