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Start a Successful Business (Inc.) by Colleen DeBaise

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Summarize Your Idea

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During the early stages, you’ll want to come up with a short description of your idea that you could share with anyone (and get even more feedback). This can ultimately become your “elevator pitch,” a succinct and memorable recitation of what makes you special, which ideally resonates with the heart and the mind of your listener.

For the unfamiliar, the concept is simple: If you happen to find yourself on an elevator with an investor or customer, you can communicate what you do in the short time (20 to 60 seconds) it takes to ...

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