IN A PERFECT WORLD, YOU would have an unlimited budget to market your business in order to find new customers and increase sales. You could buy lots of online and offline advertising, run promotions to build traffic in store and online, and launch a proactive public relations campaign to increase your product or brand’s visibility and awareness.

But this isn’t a perfect world. Realistically, most small businesses and even many mid-sized firms have more great ideas on how to peddle their products than available resources.

So where do you start if you are looking to spread the word about your company? In this chapter, we’ll show you how to maximize your visibility without draining your bank account.

MARKETING 101

Before you can find new customers ...

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