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Start a Successful Business (Inc.) by Colleen DeBaise

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SOCIAL MEDIA 101

Social media marketing has become an essential part of every modern company’s marketing plan (and if it’s not, it needs to be). The bottom line: If your customers are on social media, then you need to be, too.

Most entrepreneurs know they need to get in the social game, yet there are so many networks—and they evolve so rapidly—that it’s difficult to know where to focus your efforts. This is especially true for budget-strapped smaller businesses that can’t afford to give each one a test drive.

Keep in mind, you can use social media in a variety of ways. If you don’t wish to spend any money, you can simply share content—whether that’s text updates, photographs, or videos—for free, to an audience of followers. If budget allows, ...

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