O'Reilly logo

Start a Successful Business (Inc.) by Colleen DeBaise

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

HOW STEVE JOBS DID IT

In 1989, the editors of Inc. announced that it took “about five minutes” to decide that the magazine’s Entrepreneur of the Decade would be Steven P. Jobs, co-founder of Apple Computer Inc.

Inc. sat down with the famously private Jobs, who at that time had been forced out of Apple and was leading his new computer company, NeXT Inc. The magazine noted that Jobs, then thirty-three, had a reputation as brash, abrasive, and rough-edged. “But he also had dreams, big dreams, and the peculiar ability to develop products that seemed to give us a glimpse of a bright and exciting future,” the editors wrote.

Q

INC.: Where do great products come from?

A

JOBS: I think really great products come from melding two points of view—the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required