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Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan by Dave Lavinsky

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Chapter 13

Multiplier Tactics

I have handed you proven strategies, ideas, and tactics that I have used for more than a decade in growing my own businesses and those of my clients. Follow them and I assure you that you’ll achieve more success. However, I would be remiss if I didn’t hand you the following tactics and strategies that have aided my own and other business owners’ success over the years. I call these multiplier tactics because each has the ability to further multiply the positive results you will receive from developing and executing on your business plan.

For example, the following techniques will allow you to multiply your marketing success to generate more revenues. They will allow you to improve your systems to complete projects even faster and therefore boost profits. They will allow you to more quickly identify high-leverage projects, or those that you can complete quickly and see immediate returns. Each tactic on its own will boost your success, but when combined with your business plan and the other strategies we’ve discussed, they will allow you to quickly grow your sales and profits and progress even faster toward your end vision.

Consider employing these tactics now to reap immediate rewards, after you have executed on the other strategies I’ve shared with you to multiply your successes even further.

Leverage the Pareto Principle throughout Your Business

The first multiplier tactic is to leverage the Pareto Principle throughout your business. As discussed ...

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