Start Me Up!

Table of contents

1. Cover Page
2. Title Page
3. Copyright Page
4. Contents
5. Foreword
6. Preface
7. Chapter 1: Fears and Doubts
8. Chapter 2: Invention vs. Innovation
9. Chapter 3: Small Business Pitfalls
10. Chapter 4: The Four S’s: Structure
11. Chapter 5: The Pain Point: Aspirin vs. Vitamin
12. Chapter 6: Idea Hierarchy Model
13. Chapter 7: What’s Your Niche?
14. Chapter 8: Become an Expert in Your Niche
15. Chapter 9: The Elevator Pitch
16. Chapter 10: Entity Structure
17. Chapter 11: Tax Issues
18. Chapter 12: The Four S’s: Strategy (Pricing)
19. Chapter 13: Know Your Numbers
20. Chapter 14: Customer/Market Fit
21. Chapter 15: The Four S’s: Systems (Process)
22. Chapter 16: Virtual Assistants and Interns
23. Chapter 17: Websites
24. Chapter 18: Raising Money
25. Chapter 19: The Four S’s: Sales
26. Chapter 20: Getting Your First Customer
27. Chapter 21: Content Marketing and Storytelling
28. Chapter 22: Social Media Marketing Tips
29. Chapter 23: Facebook
30. Chapter 24: LinkedIn
31. Chapter 25: YouTube
32. Chapter 26: Twitter
33. Chapter 27: Google+ Techniques
34. Chapter 28: Social Media Tools
35. Chapter 29: Social Media Marketing Techniques
36. Chapter 30: E-mail Marketing
37. Resources
38. Appendix
39. Index
40. About the Author
41. Dedication and Acknowledgments