Chapter 7What’s Your Niche?
One of the best ways to increase your chances of success is to define your niche market. A niche market is a specific section of a larger market. Finding a niche market requires you to focus your efforts to a specific group defined by a variety of characteristics. These characteristics, generally called demographics, describe the people within that particular, specific group of a larger market. In other words, you have to focus on a very specific cross-section of people when you start out. Here are some of the many benefits in defining your niche market:
Market research: You perform market research at the same time ...
Get Start Me Up! now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
