Chapter 8Become an Expert in Your Niche

Becoming an expert in your specific niche requires time and is important to the success of your business. Flom’s ability to grow his firm (Skadden, Arps) and dominate corporate takeovers, mergers, and acquisitions was predicated on becoming an expert in his field. In my case, being offered a professional basketball contract was dependent on my full understanding of the process and decorum of European professional basketball. I spent months constantly learning, reading, and speaking to other professionals in that area in order to acquire the skills I needed to receive a pro contract.

Many people fail because they simply don’t do the necessary work. It is not easy to have a successful business and become ...

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