Chapter 17Websites
I’m continually amazed at the quality of the Websites I see from new small-business owners. Websites were historically used as online calling cards or catalogues, but nowadays they are lot more than that. According to a January 2010 article by Carol Tice in Entrepreneur Magazine, approximately half of small businesses don’t even have a Website. For the other half of small businesses that do, the quality tends to be pretty abysmal. So why the disparity? Many small businesses don’t believe they need a Website, and according to Carol Tice, they are right. You don’t need a Website if you don’t want to be successful. But if you want to be successful, a Website is as important as having a name for your business. There isn’t a successful ...
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