Chapter 14. Application Settings

Over seven score years ago, President Abraham Lincoln began his famous Gettysburg Address with, “Four score and seven years ago....” Why this poetic reference to the founding of America 87 years earlier? He could have started the speech with, “Last week, I was talking with members of my cabinet,” or even, “These three confederate soldiers walked into a bar....” But he stuck with the decades-old anecdote.

Lincoln understood that his listeners, as humans, had a tie with the past, a fondness for the familiar, a love of fast sports cars, and a desire to see the stability of a former era restored. This is how people are. They like peace, not war. They like the status quo, not change. They like dinner on the table when ...

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