Almost all start-ups are short of two things – time and money. So when it comes to sales and communications it makes sense to get the very biggest bang for your buck in terms of return on time and money spent. Integrating your sales and communications gives start-ups wings, says Richard Houghton, Managing Director – London, Aspect Consulting.

Once the initial excitement of getting the brand sorted, the website up and the office coffee maker operational is passed, all too many start-ups start to behave like a large corporate.

Business development, sales, marketing and PR are split up and, if not given to different people, are looked at as separate activities. The result is often that all of these activities, which ...

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