CHAPTER 1Attitude: You Can!

“A rut is nothing more than a shallow grave.”1

Look in the mirror and make the decision to say, “I can.” Congratulations, you're on your way to win No. 1.

Whatever you want to accomplish in life, no matter the naysayers or the doubters, the roadblocks or the fears, the uncertainties or the challenges, the first step to achievement is believing in yourself. In business and your personal life, you make the conscious choice to win—to succeed—every day. It's the decision to commit to taking control of your life and your happiness.

That's not motivational-speak; it's the truth from a real-ologist. Your success depends on believing the “I can” instead of coming up with excuses to justify the “I don't have to.”

I know; I changed my own attitude and approach and went from being a street cop in a sleepy suburb of Denver, Colorado, to being a deputy sheriff, SWAT tactical commander, and now CEO of a large multinational public holding company, the real estate industry giant RE/MAX.

UNDERSTANDING A WIN

A win isn't defined by dollars and cents or a destination; it's a journey—a series of missions or experiences—that, done right, bring happiness along the way. No matter the business or the situation, a win is simply a set of answers to these questions:

  • What is the challenge?
  • What is the necessary attitude to get started?
  • What action or actions are necessary to overcome the challenge? ...

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