Chapter 3
Principle One: Recombine Existing Elements So They Create More Value
It’s become a cliché to say that in our turbulent (so-called ‘VUCA1) world, businesses need constantly to innovate in order to grow and thrive. In my experience, leaders have a number of frustrations in translating that idea into action, including:
1The change dilemma. Just as any experienced therapist has had clients say, ‘I want things to be different, but without me having to change’, would-be innovation leaders come up against the same challenge.
2The ‘Day Job’ excuse. People agree to pursue new initiatives then resist them by saying, ‘I would have done more, but ...
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