Adapting an existing idea: improving location, luxury or love
There are three ways to build a successful business by adapting and improving an existing product or service for your target audience. You’ve probably guessed from the heading what they are. So what do they mean?
Improving location
You can adapt an idea locally by bringing it from any place to any other place. In most cases this will be to or from where you are, an area you know.
We’ve already seen an example of this with Starbucks, but there are plenty more. Another example is YO! Sushi, whose founder Simon Woodroffe brought the concept of a Japanese ‘kaiten’ sushi bar that delivered food to customers via a conveyor belt to the masses. It has become the most famous sushi brand in ...
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