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Using Professionals to Help You Market Your Business

Although you can do many of the low-budget marketing activities on your own, it also makes sense to hire someone else to help you in many instances.

The most likely people you will want to speak to are a marketing strategist and/or a public relations specialist:

• A marketing strategist looks at your overall marketing plan and recommends ways to improve it. She might suggest how to improve your current marketing efforts (such as making your current web presence more effective) or suggest a venue you aren't currently using (such as appearing at a special event). She might also suggest ways to bring more focus to your marketing approach and minimize a scattered, trial-and-error strategy. When considering ...