Chapter 15

Doing Business Online

In This Chapter

arrow Understanding the power of the Internet and how to use it

arrow Checking out how you can add value to your business online

arrow Getting help with your website

arrow Making sure that you get seen online

arrow Analysing traffic

According to the Office for National Statistics, the average weekly value of Internet retail sales in the UK in August 2013 was £586.6 million. That’s an increase of 10.7 per cent compared with July 2012. Some 60 per cent of people in the UK have bought goods and services online, and the average adult spends £2,180 each year online.

The range of products sold online is extending considerably, and with it the way business does business is changing. For example, car buyers used to make five or more visits to a dealer while making up their mind, but now, according to research by the University of Buckingham, 86 per cent do most of their tyre kicking online, making barely one showroom visit before making their choice. So showrooms have ...

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