Chapter 1

Writing a Business Plan


Bullet Recognizing the value of a business plan

Bullet Understanding what goes into a plan

Bullet Setting your planning starting point

Bullet Picking out your target audiences and key messages

Bullet Establishing your business planning time frame and milestones

Bullet Finding help as you get started

The fact that you’ve opened this book means the idea of writing a business plan has made it onto your to-do list. That’s a big step in the right direction. Now come the questions. What exactly is a business plan? What should it include? How should it be organized? And do you really need one?

This chapter answers all those questions and more. It offers plenty of reasons why business planning is essential — when you start your business and at every growth stage along the way. It helps you think about the audience for your plan, what its key components should be, and how to go about ...

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