Chapter 5
Creating an Online Presence for Your Business
IN THIS CHAPTER
Making your e-commerce site more usable with some digital Feng Shui
Promoting trust with concise, well-designed web page content
Optimizing type and images to build a graphic identity
Inviting interaction through forms, email, and more
Establishing your business presence(s)
No matter what you sell or where you sell it — on the web, in a bricks-and-mortar store, or even on Facebook — you need to have a home base on the web, a presence. Not so long ago, a “home base” on the web automatically meant a website. A website is important, but you can sell online without one. That’s why this chapter uses the term presence instead of site.
It’s a subtle but significant difference. A presence can include a blog, ads on Craigslist, exposure for your app on iTunes, or storefronts on a variety of marketplaces.
Wherever you do business, the same basic principles work on the web just as well as they do in the bricks-and-mortar ...
Get Starting a Business All-in-One For Dummies, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
