Chapter 15

Doing Business Online

IN THIS CHAPTER

Bullet Understanding the power of the internet and how to use it

Bullet Checking out how you can add value to your business online

Bullet Getting help with your website

Bullet Making sure that you get seen online

Bullet Analysing traffic

According to the Office for National Statistics, internet sales accounted for over a third of total UK retail sales in May 2021, up from barely 10 per cent when the previous edition of this book was published in 2014 (www.retailresearch.org/online-retail.html). That comes to a staggering £92 billion, making online sales in the UK just about the same as the total for France, Italy and Spain combined.

The range of products sold online is extending considerably, and with it the way business does business is changing. For example, car buyers used to make five or more visits to a dealer while making up their minds. But now, according to research by the University of Buckingham, 86 per cent did most of their tyre-kicking online, and that ...

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