Chapter 15
Doing Business Online
IN THIS CHAPTER
Understanding the power of the internet and how to use it
Checking out how you can add value to your business online
Getting help with your website
Making sure that you get seen online
Analysing traffic
According to the Office for National Statistics, internet sales accounted for over a third of total UK retail sales in May 2021, up from barely 10 per cent when the previous edition of this book was published in 2014 (www.retailresearch.org/online-retail.html
). That comes to a staggering £92 billion, making online sales in the UK just about the same as the total for France, Italy and Spain combined.
The range of products sold online is extending considerably, and with it the way business does business is changing. For example, car buyers used to make five or more visits to a dealer while making up their minds. But now, according to research by the University of Buckingham, 86 per cent did most of their tyre-kicking online, and that ...
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