Chapter 3
Setting Your Franchise’s Wheels in Motion
IN THIS CHAPTER
Evaluating and choosing a location for your franchise
Keeping an eye out for encroachment
Signing on the dotted line
Knowing what your franchise requires
Buying, receiving, and storing goods and supplies
Getting good training before and after you open your franchise
Franchising is most successful when each and every location in the chain operates in a way that ensures customers a consistent level of quality and service, regardless of which location they’re visiting.
But being consistent isn’t an easy thing to do (in the business realm, that is). The location’s design has to feel right to the customers, and the business needs to be placed where it’s convenient for customers to shop. The quality of the products and services you deliver to the customers can’t vary much at all from their last experience — they’re coming ...
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