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Starting a Business All-in-One For Dummies, 3rd Edition
book

Starting a Business All-in-One For Dummies, 3rd Edition

by Eric Tyson, Bob Nelson, The Experts at Dummies
April 2022
Beginner content levelBeginner
656 pages
17h 51m
English
For Dummies
Content preview from Starting a Business All-in-One For Dummies, 3rd Edition

Chapter 2

Keeping Your Customers Loyal

IN THIS CHAPTER

Bullet Knowing how to satisfy customers so that they keep coming back

Bullet Communicating with unhappy and difficult customers

A huge factor in your business’s long-term success is not only attracting but also satisfying and retaining customers. As a small-business owner, you may be on the front lines of dealing with your business’s customers. However, if you have employees, they’ll likely be dealing with customers, too. Therefore, the importance of providing excellent customer service must be clear to everyone in your organization who has any impact (direct or indirect) on customer satisfaction. This includes the receptionist, the accounts receivable clerk, the delivery truck driver, and many others.

This chapter offers some helpful advice for providing excellent customer service. Here, you discover many strategies for keeping your current customers, whether they’re satisfied or dissatisfied.

Warning Although the level of customer service in many American businesses falls short, only a foolish business owner would assume that unhappy customers will continue to tolerate poor service or buy products that don’t perform. Consumers generally have many ...

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Publisher Resources

ISBN: 9781119868569Purchase Link