STAGE 4 – PART 1Business Design 
This stage concentrates on the design of the working parts of your business, the methods, techniques and tools that you need to put in place to ensure that it runs effectively and efficiently while sending out the right messages about the business to all those who engage with it.
‘…design a work environment, coordinate its parts, and provide the comforts that will engender the goodwill necessary to encourage staff to maintain the high levels of energy and creativity required to serve clients.’
Jane F. Kolleeny and Charles Linn, Lessons from the best-managed firms, Architectural Record, June 2002
Practice ...
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