Chapter 9
Policy Academy: Establishing Your Shop’s Policies
In This Chapter
Understanding policy basics
Setting payment-related policies
Setting shipping policies
Establishing your policy for returns and exchanges
Setting up your Shop Policies page
Rules. Who needs ’em? In a word, you. Or, to be more precise, your Etsy shop. As you set up your Etsy shop, it’s critical that you lay some ground rules for buyers. You want to establish clear store policies, especially with respect to payment, shipping, and returns and exchanges. That way, your customers know what to expect if they buy from you and they’ll feel more confident and at ease. Setting clear policies, and spelling them out on your Shop Policies page, also enables you to head off problems down the road.
Although developing your shop policies will likely be an ongoing process — and one that will probably result in a set of policies that’s as unique as the items you sell — this chapter can help you get started.
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