Chapter 10
Say Cheese! Capturing Product Images
IN THIS CHAPTER
Picking a camera and setting up your shoot
Exploring lighting, composition, and focus
Making videos
Working your magic with editing software
Shoppers can’t sniff, lick, hear, or handle the goodies in your Etsy shop. They must evaluate each item based only on sight, by way of product photos and videos. It’s no wonder that according to Etsy’s own research, 90 percent of customers say that image quality is the most important factor in their decision to buy (or not). Subpar images just won’t cut it.
As an Etsy shop owner, it’s incumbent on you to supply potential buyers with captivating images of your products. It’s not enough for the photos and videos that you include in your item listings to communicate the size, shape, color, texture, and function of those items; they must convey this information beautifully.
In addition to conveying important information about your item, your listing photos and videos must also reflect your brand. For example, if your brand is whimsical, your listing photos should be, too. Ditto if ...
Get Starting an Etsy Business For Dummies, 4th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
