Chapter 11
Use Your Words: Composing Engaging Titles and Descriptions
IN THIS CHAPTER
Driving traffic to your listing with search engine optimization
Composing strong listing titles
Making your listing descriptions stand out
Proofreading your listing
True, a gorgeous photo of your piece may catch a buyer’s eye. But the way you write about your piece in your listing title and description can keep your buyer’s attention. Your listing title is just what you’d expect: a short line of catchy text that briefly describes your item. Shoppers see it (along with your first item listing photo) when your item appears in their search results or on a category page. Your listing description is longer. It’s where you provide additional details about the item, and it’s displayed on the item listing page.
With these textual elements, you have an opportunity to engage buyers with a story about you and your piece. You can also answer questions about your piece, such as what it’s made of, what it does, and why someone should buy it. Indeed, well-written and interesting titles and descriptions may just ...
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