Chapter 14
Super Market: Marketing Your Etsy Business
IN THIS CHAPTER
Defining your brand
Promoting your listings on Etsy
Offering discounts
Connecting with customers on social media
Sharing videos with Etsy Explore
Marketing is as old as dirt. Indeed, the first marketer was most likely the first Cro-Magnon to convince a fellow knuckle dragger to barter for his mastodon-fur cape instead of the one offered one cave over. (“This mastodon-fur cape not stink like other!”) If you want your Etsy shop to evolve into a thriving enterprise, you need to do the same. This chapter is devoted to the ins and outs of marketing your Etsy business so that it doesn’t go the way of the Neanderthal.
This chapter constitutes a very basic primer on marketing. If you’re serious about your Etsy business, you’ll want to study this subject in greater depth. Small Business Marketing Strategies All-in-One For ...
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