Book description
How to create a profitable, sustainable business developing and marketing iPhone apps
iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.
Starting an iPhone Application Business For Dummies provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market.
Identifies what goes into a successful iPhone application business
Helps you find the market niche your applications can fill, market and promote your business, and build your brand
Explains how to develop a pricing strategy, build your applications efficiently, and get them into the App Store
Explores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription models
Demonstrates effective ways to provide service and support to customers
Written by a team that combines knowledge of iPhone app development with sound business experience
Starting an iPhone Application Business For Dummies can help you turn your ideas into income.
Table of contents
- Copyright
- About the Authors
- Publisher's Acknowledgments
- Introduction
-
I. Surveying the Marketplace
- 1. The Wide, Wide World of iPhone App Development
- 2. Understanding the iPhone Platform
- 3. Pricing and Revenue Models
-
II. Pinpointing the Business Offering
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4. Coming Up with a Winning Idea
-
4.1. Analyzing Your Competition
- 4.1.1. Studying an app's strengths and weaknesses
- 4.1.2. Comparing similar apps
- 4.2. Generating Ideas
-
4.3. Creating Barriers to Competition
- 4.3.1. Time to market and first to market
- 4.3.2. Better product and execution
- 4.3.3. Exclusive content
- 4.3.4. Proprietary technology
- 4.3.5. Strategic partnerships
- 4.3.6. Cheaper supplies
- 4.3.7. More expensive ingredients
- 4.3.8. Products under regulation
- 4.3.9. The global scene
- 4.3.10. Undercutting
- 4.3.11. Switching costs
- 4.3.12. Network effects
- 4.3.13. Advertising and marketing
- 4.4. Protecting Your Intellectual Property
-
4.1. Analyzing Your Competition
- 5. Leveraging Brand, Skills, and Content
- 6. Collaborating Internally and Externally
- 7. Sizing Up the Competition
-
4. Coming Up with a Winning Idea
-
III. Lay the Groundwork
- 8. Registering with Apple
- 9. Understanding the Development Tools
-
10. Staffing Your Team
- 10.1. Identifying the Team Positions
- 10.2. Filling the Gaps on your Team
- 10.3. Effective outsourcing
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IV. Assemble Your iPhone Application
- 11. Building Your Application Specifications
- 12. Assembling Your Development Team
- 13. Greenlighting the Budget
- 14. Managing the Development Process
-
V. Market to the Masses
- 15. Capturing Free Publicity
- 16. Building the Buzz
- 17. Promoting Your App with Paid Advertising
- 18. Planning Your Next Project
- VI. The Part of Tens
- A. App Store Submission Checklist
Product information
- Title: Starting an iPhone® Application Business For Dummies®
- Author(s):
- Release date: October 2009
- Publisher(s): For Dummies
- ISBN: 9780470524527
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