Starting an iPhone® Application Business For Dummies®

Chapter 16. Building the Buzz

In This Chapter

• Establishing a blog about your iPhone application

• Reaching out to your customers

• Engaging in two-way communication with your audience

Blog is short for Web log; essentially a log or diary that you post on the Web. What makes a blog interesting and special for marketing is that it provides you with three of the key ingredients to being found on the Web by search engines, and it allows you to tell your story from your own perspective in an ongoing way that promotes the messages you want to get out there on your own schedule.

Blog content is an important ingredient for search marketing because it is

• Fresh

• Topical

• Educational

Search engines such as Google are geared to favor these types of content because they are seeking to provide timely, relevant, informative search results to their users. By writing a blog rather than (or in addition to) a bunch of ad copy, you are making a stream of information that can serve many purposes for users. Yes, it can advertise your products. But it can also give insight into your company, provide supporting education about your products, and give depth to your entrepreneurial adventure that customers, researchers and reviewers might find more interesting than the surface presentations that are often pitched to them in advertising.

By allowing you to tell your story from your own perspective, a blog lets you drive (or at least contribute to) the narrative of your product and company:

• If you are not getting media coverage, ...