December 2011
Beginner
888 pages
24h 41m
English
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Chapter 1: Raining Donations: Why Not-for-Profit Is Big Business Online
In This Chapter
- Increasing value with e-philanthropy
- Spreading the message and convincing decision-makers
Did you know that four of ten donors always go online for information before making a donation? In addition, according to Blackbaud, Inc. (www.blackbaud.com), online donations accounted for nearly 8 percent of all giving for nonprofit organizations in 2010. That's up 35 percent over the previous year and is expected to continue to grow.
As of November 2010, 50,000 not-for-profit organizations received a total of more than $430 million in online contributions. Moreover, the total numbers may have been even greater; the stated amount was managed by a single online processor, according to GuideStar, an organization that tracks and reports on charitable organizations. Even more encouraging is that the median donation (for online contributions of more than $1,000) is $1,200. With e-giving exceeding expectations and the online generosity not slowing down anytime soon, one question remains: What are you waiting for?
Now is the time to bring your organization online and expand its Web presence — and its capability to capture the spirit of e-giving. If you're unsure about how to accomplish these goals, we're here to help! In this chapter, we explain why online giving is appropriate for your cause and how to get everyone else in your organization on board.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.