Chapter 4: More Online Marketing Strategies for Nonprofits

In This Chapter

  • Enlisting the help of others to ask for donations
  • Simple solutions for collecting the dough (again and again)
  • Strategies to pique curiosity, provide purpose, and elicit action

In discussions of marketing strategies for nonprofit organizations, the term marketing can encompass many different activities: donor development, fundraising, education, awareness building, and public relations, for example.

For marketing purists, not all these items belong in a marketing discussion. Right or wrong, they all become part of a nonprofit's marketing mix. In this chapter, we clarify what marketing means for nonprofit organizations, including taking advantage of opportunities that lead to growing your organization through online monetary donations and other contributions.

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