The immediate gratification that a customer feels when she orders some-thing from your business applies also to the fulfillment of that order. Customers want to hold a product in their hands as soon as possible, and some customers are willing to pay even more to receive their order faster. Customers often have a favorite shipping carrier, or a carrier that they don't want you to use.
When those same people hear the term shipping and handling, they usually envision you performing these basic steps:
Even though these steps demonstrate the basic flow of the shipping process, you can make it happen in many ways. If you're handling the shipment of your business orders, you can take advantage of some existing systems to make your life easier.
In the end, the best way to satisfy both your business goals and the customer's shopping goals is to offer multiple shipping options to your customers.
Giving customers options can mean that you offer a variety in