Chapter 1
New Tools and Strategies for Your Online Business
In This Chapter
Reaching potential customers on mobile devices
Opening your business to customer input and participation
Taking advantage of new funding opportunities
Creating a website “home base” that you can expand
Marketing your products and services with social media
Expanding your e-commerce operation by opening multiple storefronts
New technologies and ways of shopping and selling are always popping up in the world of online commerce. One of the biggest new developments is the proliferation of devices like the ones in your own pocket or on your work table. Buyers — the people you want to connect with online — are finding new ways to shop and make purchases. Consumers can shop wherever they are in the world. They’re surfing with small screens, using mobile apps, and taking charge of the e-commerce experience more than ...
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