Chapter 1

New Tools and Strategies for Your Online Business

In This Chapter

arrow Reaching potential customers on mobile devices

arrow Opening your business to customer input and participation

arrow Taking advantage of new funding opportunities

arrow Creating a website “home base” that you can expand

arrow Marketing your products and services with social media

arrow Expanding your e-commerce operation by opening multiple storefronts

New technologies and ways of shopping and selling are always popping up in the world of online commerce. One of the biggest new developments is the proliferation of devices like the ones in your own pocket or on your work table. Buyers — the people you want to connect with online — are finding new ways to shop and make purchases. Consumers can shop wherever they are in the world. They’re surfing with small screens, using mobile apps, and taking charge of the e-commerce experience more than ...

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