Chapter 2

Opening Your Online Business

In This Chapter

arrow Finding a unique niche for your business

arrow Identifying a need and targeting your customers

arrow Turning your website into an indispensable resource

arrow Finding more than one way to market your business

arrow Generating interest in your business

The concept of starting a business online has been around since the 1990s. These days, opening a storefront or a sales channel on the Internet is not the least bit unusual. As time goes on, you have more and more success stories to emulate and be inspired by. Also, new software and services are continually developed to make creating web pages and transacting business online easier than ever. But after you leap a few not-so-high technological hurdles, the basic steps for starting a successful online business haven’t really changed. Those steps are well within the reach of individuals like you and me who have no prior business experience.

Online businesses are affected by economic downturns just as offline ...

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