Chapter 3

Choosing and Equipping Your New E-Business

In This Chapter

arrow Drawing up a plan for your own successful online business

arrow Understanding your options: sales, services, auctions, hike!

arrow Making your cybershop stand out from the crowd

arrow Obtaining or upgrading your computer and other hardware

arrow Assembling a business software suite

Starting your own online business is like rehabbing an old house — something I’ve been doing for years. Both projects involve a series of recognizable phases:

check.png The idea phase: You tell people about your great idea. They hear the enthusiasm in your voice, nod their heads, and say something like, “Good luck.” They’ve seen you in this condition before and know how it usually turns out.

check.png The decision phase: Undaunted, you begin honing your plan. You read books (like ...

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