Chapter 3
Choosing and Equipping Your New E-Business
In This Chapter
Drawing up a plan for your own successful online business
Understanding your options: sales, services, auctions, hike!
Making your cybershop stand out from the crowd
Obtaining or upgrading your computer and other hardware
Assembling a business software suite
Starting your own online business is like rehabbing an old house — something I’ve been doing for years. Both projects involve a series of recognizable phases:
The idea phase: You tell people about your great idea. They hear the enthusiasm in your voice, nod their heads, and say something like, “Good luck.” They’ve seen you in this condition before and know how it usually turns out.
The decision phase: Undaunted, you begin honing your plan. You read books (like ...
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