Chapter 4

Selecting Your E-Commerce Host and Design Tools

In This Chapter

arrow Choosing the right type of e-commerce host

arrow Setting up a hosting service for your website

arrow Choosing software to create and edit your web pages

arrow Transferring your website files to your hosting service

Nearly every business, online or off, needs a storefront where merchandise can be displayed and customers can make purchases. The vast majority of online commercial concerns use their websites as the primary way to attract customers, convey their message, and make sales. Ambitious capitalists use online auction sites such as eBay (www.ebay.com) to make money, but the auctioneers who depend on eBay for regular income often have their own web pages, too — plus storefronts on other hosting sites, where they can gather all the profit without having to pay fees to the auction marketplace.

The success of an online business depends on two important factors: where it’s hosted and how it’s designed. These factors affect how easily you can create and update your web pages; what special features, such as multimedia or interactive ...

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