Chapter 5

Organizing Your Business Presence and Attracting Customers

In This Chapter

arrow Establishing your business presence(s)

arrow Organizing an easy-to-navigate business website

arrow Optimizing type and images to build a graphic identity

arrow Making your e-commerce site more usable with some digital Feng Shui

arrow Promoting trust with concise, well-designed web page content

arrow Inviting interaction through forms, e-mail, and more

No matter what you sell or where you sell it — on the web, in a brick-and-mortar store, or even on Facebook — you need to have a home base on the web, a presence. Not so long ago, a “home base” on the web automatically meant a website. A website is important, but you can sell online without one. That’s why I use the term presence instead of site.

It’s a subtle but significant difference. A presence can include a blog, ads on Craigslist, exposure for your app on iTunes, or storefronts ...

Get Starting an Online Business For Dummies, 7th Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.