Chapter 5
Organizing Your Business Presence and Attracting Customers
In This Chapter
Establishing your business presence(s)
Organizing an easy-to-navigate business website
Optimizing type and images to build a graphic identity
Making your e-commerce site more usable with some digital Feng Shui
Promoting trust with concise, well-designed web page content
Inviting interaction through forms, e-mail, and more
No matter what you sell or where you sell it — on the web, in a brick-and-mortar store, or even on Facebook — you need to have a home base on the web, a presence. Not so long ago, a “home base” on the web automatically meant a website. A website is important, but you can sell online without one. That’s why I use the term presence instead of site.
It’s a subtle but significant difference. A presence can include a blog, ads on Craigslist, exposure for your app on iTunes, or storefronts ...
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