Chapter 6

Making Shopping Easy on Your E-Commerce Site

In This Chapter

arrow Knowing what makes online consumers click the Buy button

arrow Sourcing, replenishing inventory, and fulfilling orders

arrow Adding bells and whistles to your site with hosted applications

arrow Protecting your customers’ data (and your own) with passwords, firewalls, and back-ups

arrow Letting others know who you really are with a personal certificate

Walk into any Walmart or other megastore, and you’re likely to feel overwhelmed by the sheer size of the place. Not to worry: Walmart makes life (and spending money) easier for its shoppers by having an employee greet you at the door, and by carefully arranging merchandise in aisles where you’ll find it easily. Online businesses work much the same; in fact, shoppers want to move even more quickly and easily through an online store than a brick-and-mortar one. Your job is to make your sales items easy to find and purchase, and to make customers feel secure so that you’re paid promptly and ...

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