In This Chapter
Anticipating your online customers’ purchasing needs
Applying for credit card merchant status
Finding shortcuts to processing credit card data
Providing shoppers with electronic purchasing systems
Delivering your products and services
Starting a new business and getting it online is exciting, but believe me, the real excitement occurs when you get paid for what you do. Nothing boosts your confidence and tells you that your hard work is paying off like receiving the proverbial check in the mail or having funds transferred to your business account.
The immediacy and interactivity of selling and promoting yourself online applies to receiving payments, too. You can get paid with just a few mouse clicks and some important data entered on your customer’s keyboard. But completing an electronic commerce (e-commerce for short) transaction doesn’t work the same way as in a traditional retail store. Online, customers can’t personally hand you cash ...