Chapter 17

Keeping It All Legal

In This Chapter

arrow Using trademarks to protect your company’s identity

arrow Paying license fees

arrow Avoiding copyright infringement

arrow Deciding whether to incorporate

arrow Respecting your customers’ rights and privacy

arrow Keeping on the right side of the law

As the field of e-commerce becomes more competitive and enterprising businesspeople find new ways to produce content online, e-litigation, e-patents, e-trademarks, and other means of legal protection multiply correspondingly. The courts are increasingly called upon to resolve smaller e-squabbles and, literally, lay down the e-law.

Many of the recent legal cases in the news concern the proliferation of content on popular file-sharing sites and other web resources. For example, in 2006, the Chicago Lawyers’ Committee for Civil Rights Under Law sued the classified ad service Craigslist for violating the Federal Fair Housing ...

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