Chapter 3

Building a Site Without Spending a Fortune


check Planning a well-structured business website

check Finding out how to build your own website

check Using HTML commands effectively

check Building web pages with specific software tools

check Hiring the right professional to help you design your site

In the early days of the Internet, simply having a website was a way to differentiate your business from the competition. As interest in the web developed and grew, companies of all shapes and sizes focused their efforts on capturing people’s attention with websites. Because of this growth in online competition, planning a site and building a distinctive design and proposition became increasingly important. After all, an outstanding site encourages current customers to stay with your business and promotes your site’s presence to the new shoppers who come online every day.

The same basic principles of website design apply as much now as they did when the web took off in the mid-1990s. Technologies ...

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