Chapter 3
Turning Information into Profit: From E-Books to Webinars
IN THIS CHAPTER
Creating an information product
Finding hot topics to write about
Writing, formatting, and distributing an e-book
Earning revenue from informational videos on YouTube
Developing and promoting a webinar
Many people think that online sales involve physical products, where you put something in a box and ship it off to Jane Smith in Iowa, who ordered your product online. These eager sellers sometimes overlook the most valuable “product” they can offer the buying community: their knowledge. The adage goes “Knowledge is power.” Well, if power leads to wealth, knowledge also leads to wealth. Thanks to many of the technological advances of computers and the Internet, it’s now much easier to build a system and earn money by sharing your information, knowledge, and techniques with people who desperately want to learn.
Information products are becoming one of the hottest categories of products you can find on ...
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