O'Reilly logo

Starting an Online Business All-in-One For Dummies, 5th Edition by Joel Elad, Shannon Belew

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 4

Converting Browsers to Buyers

IN THIS CHAPTER

check Providing content to keep your customers coming back

check Figuring out what your customers want

check Creating a website that users enjoy

check Tempting your customers with good offers

People measure online businesses by using different statistics (such as total revenue, total profit, and total number of customers). Another measurement, however, exists in the online world that doesn’t exist in a bricks-and-mortar business: Stickiness indicates how many minutes a user stays at a certain website.

Stickiness is measured from the moment online users first load your website on their screen to the moment they either move on to another website or close the web browser, including the time spent browsing around the site and deciding what to do there. The longer the average time, the stickier the web business. The more time that people spend on your website, the greater the chance that they will purchase one or more of your products or interact with other customers.

Some online businesses are stickier because of their purpose. Compare businesses such ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required